Global IP & Stories, Local Wins
Defining Culture &
Redefining Fandom
Presented by
OKI ITO
TikTok, Content Head of Regional Partnerships & Programs, Asia Pacific
The TikTok community in numbers
1 in 8 people
on the planet use TikTok.
Over
66,000
TikTok videos
are created every minute.
89%
of TikTok users
are interested in Sports.
80%
of TikTok users have engaged in favorite show or movie
Users spend a
Movie’s worth of time
on TikTok a day.
Imagine how long a single movie is and how many videos one user enjoys on TikTok every day.
Entertainment on TikTok
+
43%
YOY in Post Volume
+
47%
YOY in Views
How big is the demand for entertainment content?
246M
Film & TV searches every day globally. This indicates how big the demand for entertainment IPs is.
65%
of users look for their favorite TV shows to rewatch or binge
23%
look for their childhood or favorite Film & TV shows
There is a growing community of
Entertainment
Publishers
on TikTok
1.8K+
Account generate
1.3M+
Videos
493B+
Views in 2024
Taking a closer look at Sports on TikTok,
19 out of the Top 25
accounts on TikTok are sports publishers.
TikTok users’ motivation for watching or following sports events are 66% to entertain themselves and 50% to support their favorite team.
In the past, TikTok partnered with Olympics, Euro, NFL, and also locally popular sports IPs. Let's bring your sports events to fans around the world with TikTok, one swipe at a time.
TikTok users’ motivation for watching or following sports events
66%
to entertain themselves
50%
to support their favorite team
@olympics
Bringing your sporting events to fans around the world. One swipe at a time.
Be there first.
It's important to upload your highlights fast, because users demand breaking news peaks in the first 30 minutes.
They want to catch-up with what’s happening within this short period of time. The data shows that posting within this window has significant views compared to posting after the match ends.
48%
of TikTok users watch sports via search
>99%
of posts come
from UGC
>95%
of views come
from UGC
Scaling UP with Culture & Community
The key is
diversity of supply.
There are so many diverse content styles, such as Anime, Review, Analysis, Comedy, etc. Athletes and celebrity related content is also impactful content.
167%
TikTok users, age over 18, are 167% more likely to maintain a streaming subscription to participate in online discourse. People want to keep watching on their platform or partners platform not to miss moments.
People want to keep watching on their platform or partners platform not to miss moments.
Publisher growth is our mission.
TikTok has hosted and co-hosted valuable opportunities with publishers & creators, such as
Singapore Comic Con
Anime Connect in LA
La Liga Adventure
K-Vibe
Australia Open