Dear beloved partners,

Thank you so much for participating at the first TikTok SEA Growth Summit in Jakarta, Indonesia. Your presence and insights truly enriched the conversations and made the event even more meaningful.

For those who couldn’t attend, we’ve put together this Publisher Playbook to help you catch up on key takeaways. We hope it serves as a useful guide to inspire ideas and strengthen your strategy for upcoming campaigns.

Emil Gaffar

TikTok, Publisher Partnership Lead, Southeast Asia

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This content is intended solely for TikTok’s publisher partners. All content provided is confidential and proprietary to TikTok. It is provided for informational purposes only and may not be copied, reproduced, shared, or distributed (whether in whole or in part), without prior written consent from TikTok. Any unauthorized use or disclosure is strictly prohibited.